Write, cut, write, cut.
I like readable texts, and I equally want what I write to be just as readable. This usually involves much cutting and trimming.
When doing so, I keep in mind this, from William Strunk’s The Elements of Style:
Omit needless words.
Vigorous writing is concise. A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, for the same reason that a drawing should have no unnecessary lines and a machine no unnecessary parts. This requires not that the writer make all his sentences short, or that he avoid all detail and treat his subjects only in outline, but that every word tell.